Social media vs television: is there a possibility that people might stop watching TV channels and switch to the Internet?



Social media, television and radio formats provide very different opportunities for advertisers looking to get their brand and product messages to target customers. In some cases, your business might prefer a concentrated message approach that emphasizes only one of these media types.

Social media, television and radio formats provide very different opportunities for advertisers looking to get their brand and product messages to target customers. In some cases, your business might prefer a concentrated message approach that emphasizes only one of these media types.

The television business has changed from provider-driven to consumer-driven. For broadcasters and operators – who used to decide whether content lived or died — the internet has proven to be a most disruptive development, looming menacingly over their profit stream. The internet is changing the TV business forever.

Social television is a consequence of the convergence of TV and internet. Twitter, Facebook, and a growing list of tablet applications, allow ratings, checking-in and instantaneous communication between viewers, actors and characters. Soon applications will allow the sharing of snippets of programming.

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