Apple's approach to the safety of their clients' personal data
Apple products are designed to protect your privacy.
At Apple, we believe privacy is a fundamental human right.
And so much of your personal information — information you have a right to keep private — lives on your Apple devices.
Every Apple product is designed from the ground up to protect that information. And to empower you to choose what you share and with whom.
We’ve proved time and again that great experiences don’t have to come at the expense of your privacy and security. Instead, they can support them.
Apple Pay gives you a safer, more private way to pay in stores, in apps, and on the web. When you use a credit or debit card with Apple Pay we don’t keep transaction information that can be tied back to you, so we can’t create a history of your purchases.
Features improve while your data stays
private.
When we use data to create better experiences for you, we work hard to do it in a way that doesn’t compromise your privacy. One example is our pioneering use of Differential Privacy, where we scramble your data and combine it with the data of millions of others. So we see general patterns, rather than specifics that could be traced back to you. These patterns help us identify things like the most popular emoji, the best QuickType suggestions, and energy consumption rates in Safari.
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